Using Systematic Clustering to Improve Innovation and Enterprise Curriculum Keyword Selection in Search Engine Optimization

Clustering is a typical unsupervised learning algorithm, which does not need to label the results. Try to find and summarize the specific pattern of a certain group, and divide the information to be classified into multiple different types according to their common characteristics. Innovation and enterprise course platform as an internet course platform, improving search engine ranking is very important for platform operation. The project incubation stage of innovation and enterprise course will be publicized on the platform in the form of crowdfunding, so as to get the attention of investors. Based on the comprehensive index evaluation method based on search engine optimization method, this paper puts forward an improvement scheme. Cluster analysis algorithm is added to the traditional method. This method establishes a perfect keyword optimization strategy management mechanism.