Gap Processes for Analysing Buyers' Burstiness in E-Business Process

Success of e-business process requires analysis of buyers’ burstiness. The research question is as follows: How to describe buyers’ burstiness in e-business by a mathematical model? The aim of the research is to provide a mathematical model for evaluation of buyers’ burstiness in e-business process. In this work the buyers’ burstiness in e-business process is described by a mathematical concept based on gap processes. Therefore, the meaning of the key concepts of buyers’ burstiness, binary customer behavior and gap processes is studied. Moreover, the analysis demonstrates how the key concepts are related to the idea of e-business process and shows a potential model for development, indicating how the steps of the process are related following a logical chain: conceptual framework → model development → empirical study → conclusions. The results of the present research show the model for evaluation of buyers’ burstiness in e-business process. The model itself is based on the assumption that the gaps between two buyers are statistically independent from each other. The novel contribution of the paper is revealed in the newly created mathematical model for evaluation of buyers’ burstiness in e-business process via gap processes.