THEORY AND PRACTICE OF VOLUNTEER TOURISM IN THE CONDITION OF THE MILITARY STATE IN UKRAINE THROUGH RUSSIAN AGGRESSION AND THE REVIVAL OF TOURISM AFTERTHE WAR (CASE OF CITY OF KAMYANETS-PODILSKYI)

The aim of the article is to reveal the possibilities of tourism development, in particular volunteer tourism, under the martial law in Ukraine due to Russian aggression and the need to revive tourism after the Victory. The authors investigate the theoretical aspects of volunteerism in the transformation process and its adaptation to the needs of modern tourism and wartime tourism, taking into account the interests of temporarily displaced people. The experience and practice of volunteer tourism is presented on the example of the pearl of Podillia - the city of Kamianets-Podilskyi. The need to continue the successful practice of restoration and adaptation of the city's architectural monuments for tourism objects and improvement of tourism infrastructure has been emphasized. Research methodology. It consists in the systematization of a powerful volume of scientific, scientific-journalistic, statistical, cartographic information and own volunteer experience using the analysis and synthesis of a number of literary sources regarding the issues of volunteering and volunteer tourism in the realities of wartime. The methodology provides for taking into account the powerful practical experience of promoting a complex tourist destination on the example of the city of Kamianets-Podilskyi, which distinguishes its resource base for the development of cultural and cognitive, national and patriotic, mystical, memorial and other types of tourism in the volunteer tourism movement. Results of the research. The outcomes stressed the importance and necessity of introducing volunteer tourism in Kamyanets-Podilsky in order to promote already developed types of tourism and the branding of new ones. This will contribute to the development of sustainable tourism under martial law and accelerate the Victory. Practical significance lies in the disclosure of the essence and importance of volunteering and volunteer tourism for the development and reconstruction of Ukrainian cities, in particular, Kamyanets-Podilsky under martial law. It also identifies opportunities and the need to already contribute to the improvement and renewal of tourism infrastructure, such as communication routes, hotel and restaurant networks, taking into account the needs of temporarily displaced persons. Such proposals and experiences of volunteer tourism can be scaled to other Ukrainian cities to accelerate Victory.