NON-SHARI’AH COMPLIANT INCOME GAIN OF ISLAMIC BANKS AND ITS IMPACT ON CUSTOMERS TRUST AND COMMITMENT: A QUALITATIVE APPROACH

The aim of this paper is to focus on the impact of non-sharia compliant income of Islamic banks on customers’ trust and commitment. The research work has followed the qualitative strategy as it has worked on secondary qualitative data. Books, journals, and credible websites have been reviewed as the primary methods of collecting secondary qualitative data. Thematic analysis has been used to analyse the gathered data. According to the findings of this paper, those banks which are not focusing on shariah compliance cannot achieve the trust of the customers which ultimately leads to a lack of customers commitment.