大学生高铁出行意愿预测

2008 4th IEEE International Conference on Management of Innovation and Technology Pub Date : 2008-10-21 DOI:10.1109/ICMIT.2008.4654486

Chun-Hua Hsiao, Chyan Yang

{"title":"大学生高铁出行意愿预测","authors":"Chun-Hua Hsiao, Chyan Yang","doi":"10.1109/ICMIT.2008.4654486","DOIUrl":null,"url":null,"abstract":"To understand travelerspsila willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.","PeriodicalId":332967,"journal":{"name":"2008 4th IEEE International Conference on Management of Innovation and Technology","volume":"87 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Predicting travel intention to take HSR among college students\",\"authors\":\"Chun-Hua Hsiao, Chyan Yang\",\"doi\":\"10.1109/ICMIT.2008.4654486\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"To understand travelerspsila willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.\",\"PeriodicalId\":332967,\"journal\":{\"name\":\"2008 4th IEEE International Conference on Management of Innovation and Technology\",\"volume\":\"87 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-10-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2008 4th IEEE International Conference on Management of Innovation and Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICMIT.2008.4654486\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 4th IEEE International Conference on Management of Innovation and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMIT.2008.4654486","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

为了解旅客乘坐高铁的意愿及其前因，本研究在计划行为理论(TPB)模型中增加了新奇寻求和信任两个构式。研究数据收集于对台湾北部一所大学300名大学生的调查。结果发现，态度、行为控制知觉和主观规范对高铁出行行为意向有正向影响。此外，新奇寻求和信任对高铁出行意愿的前因也有正向影响。理论和营销的影响得到了推导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Predicting travel intention to take HSR among college students

To understand travelerspsila willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2008 4th IEEE International Conference on Management of Innovation and Technology

自引率

0.00%

发文量