{"title":"通过使用动漫风格的广告提高客户参与度","authors":"Nina Klebanskaja, Olena Andriukhanova","doi":"10.1515/mosr-2018-0012","DOIUrl":null,"url":null,"abstract":"Abstract The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Customer Engagement through Using Anime Stylized Advertisement\",\"authors\":\"Nina Klebanskaja, Olena Andriukhanova\",\"doi\":\"10.1515/mosr-2018-0012\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.\",\"PeriodicalId\":177702,\"journal\":{\"name\":\"Management of Organizations: Systematic Research\",\"volume\":\"44 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management of Organizations: Systematic Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/mosr-2018-0012\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management of Organizations: Systematic Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/mosr-2018-0012","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Customer Engagement through Using Anime Stylized Advertisement
Abstract The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.
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