Blended Learning Model Design Integrated with Problem Based Learning and Rehearsal Pairs Practice to Increase Motivation and Outcomes in Marketing Management Course

In the era of industrial revolution 4.0, the use of technology and the internet was almost implemented in all fields including education, especially in the learning process. The use of information technology in learning becomes a necessity because it facilitates students and lecturers in carrying out the learning process. This study aims to design an integrated Blended Learning model with Problem Based Learning and Practice Rehearsal Pairs to increase motivation and learning outcomes in the Marketing Management course. Besides, this study also examines the effect of implementing an integrated blended learning model on student motivation and achievement in learning outcomes. The research method used is the development method and classroom action research using a purposive sampling technique for 182 students who took the Marketing Management courses in the data analysis technique used descriptive and inferential statistical analysis. The results showed that there were significant differences between conventional learning and blended learning. Nearly all respondents agree that the blended learning model is more interesting and efficient when it is applied in learning. Besides, the results of hypothesis testing prove that the Blended Learning model integrated with Problem Based Learning and Rehearsal Pairs Practice has a positive and significant effect on increasing motivation and learning outcomes in the Marketing Management course. Keywords—blended learning model; problem based learning; rehearsal pair practice; motivation; learning outcomes; marketing management