模糊集在电子商务个性化中的应用

Proceedings Joint 9th IFSA World Congress and 20th NAFIPS International Conference (Cat. No. 01TH8569) Pub Date : 2001-07-25 DOI:10.1109/NAFIPS.2001.944262

Vivek Jain, R. Krishnapuram

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引用次数: 15

摘要

个性化是企业对消费者(B2C)电子商务的核心。本文阐述了B2C电子商务存在的主要问题。我们提出了一个个性化电子商务系统的模块化架构，并描述了模糊集可以发挥作用的一些方法。

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Applications of fuzzy sets in personalization for e-commerce

Personalization is central to business-to-consumer (B2C) e-commerce. In this paper, we formulate the main problems of B2C e-commerce. We suggest a modular architecture for a personalized e-commerce system, and describe some ways in which fuzzy sets can play a role.

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Proceedings Joint 9th IFSA World Congress and 20th NAFIPS International Conference (Cat. No. 01TH8569)

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