A Study on Adoption Pattern for Technology Driven Horticulture Business Practices in Kerala

Horti business covers a broad spectrum of activities which mainly generate revenue from horticultural activities connected with production, processing and distribution of horticultural commodities. Traditionally horticulture is defined as any economic activity which deals with the cultivation, processing and marketing of fruits, vegetables, nuts and ornamental plants. There is a need for shifting from resource based conventional horticultural practices to technology based modern Horti-business practices in order to find solution for the worsening agrarian crisis in the economy. Researchers and policy formulators are now recognising technology driven Horti business as a priority segment for the sustainable development in horticulture. The state of Kerala is blessed with various favourable factors for horticultural entrepreneurship. This study attempts to examine the extent to which technological innovations are employed in the state of Kerala with special reference to the vegetable farm cultivators.