Research on the Motivation and Improvement Countermeasures of Students' Learning Initiative Based on Factor Analysis

In this paper, a questionnaire survey was conducted among 491 undergraduates from Wuhan Business University, focusing on three aspects: the current learning situation, the motivations that affect active learning, and the learning environment that students hope for. Adopting the empirical method of literature analysis, questionnaire survey, and participating in professional seminars in this article, it is explored the current situation of the university students’ learning initiative, and analyzed the motivations that affect the learning initiative. The survey results show that there are obvious differences in the subjects and grades in the learning initiative of college students, so it is not enough to rely on a single force to improve the learning initiative of students. Finally, based on the analysis of questionnaires, a series of methods to improve students’ learning initiative in 360 degrees were proposed, that is, some feasible suggestions were put forward from the perspective of school administrators, teachers, students, and parents.