The Co-Institutionalization Model Changing in Political Identity from The Feminism Theory to Multiculturalism Theory in The Moto of Payakumbuh Urban Area Development

. The logo of cities on the island of Sumatra uses many images of rivers; cities on the island of Sumatra are established in the upstream or downstream areas of the river. One of the cities on the island of Sumatra that has the river logo is Payakumbuh City. There is a bridge of Ratapan Ibu that reflects the perception as a city of mother’s care for their children. the bridge of Ratapan Ibu reflects the influence of public perception in shaping urban space. The city of Payakumbuh has transformed city identity since it was inaugurated in 1972, among which is “Rendang City”. This study aims to explain the change in perception in determining the Payakumbuh City logo in the co-institutionalization approach, this research uses a qualitative method with a case study approach. The conclusion is that the shift in the motto of the Payakumbuh City is as conservative feminism model in political identity urban area development.