Kooda Collection Ltd: Systematic Garbage Collection in India

Abstract Founded by Mr. Rawal, Kooda Collection Ltd. was started in 2010 to collect waste paper from Vadodara. In contrast to the traditional operating model, where there were 4–7 intermediaries between the suppliers (households) and paper mills, Kooda Collection Ltd.’s operating model consists of being the sole intermediary between the suppliers and buyers. The firm had captured 20 percent of the market in Vadodara and was now eyeing expansion opportunities in other cities in Gujarat. Two possible options are Surat and Ahmedabad, both of which have a larger supplier base than Vadodara. Surat and Ahmedabad have large industrial bases and that is another potential source of raw material. Some of the questions on which the firm needs to take a decision are: city selected for expansion, operational challenges, supplier base to be targeted and mode of financing for expansion. The firm also has to decide whether to open a branch in the new city or run it from Vadodara.