Digitalization in Software Engineering and IT Business

Competition in industry of software production as well as in IT sector has special features. Understanding current trends and complex connections between software industry and world economic development gives new ideas about competition in the IT domain. One of the key trends is digital transformation. It is supported by software, but it also has a strong impact on the software development industry and provides the new opportunities in software production and IT business change management. The main idea of the paper is total automation and a focus on measurable processes that give a continual flow of digital data that should be used on different levels of a company's management, business development, production processes, and even client's perception of the software product. Management of those core activities, based on such digital data flows, is becoming sophisticated and more flexible, based on relevant and estimated indicators. In this article, there is a multifactor analysis of digitalization in software engineering and IT business management with a focus on change management. The main results of research are demonstrating how the influence of digitalization could be used in competition.