User Experience Measurement using Augmented Reality Application in Learning 4.0

This Research aims to acquire the effectivity of learning media based on augmented reality on Multimedia System Course in Computer System Department, Information Technology Faculty, Andalas University. The research was commencing initialization by data acquisition by the online questioner. The result is the user assessment on six application quality that is: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. The result shows that in a range between -3 and 3, the application possesses decent result by achieving 1.30 for Attractiveness, 1.12 for Perspicuity, 1.15 for Efficiency, 1.10 for Dependability, 1.43 for Stimulation and 0.74 for Novelty. The benchmarking result shows that positives rating average mark is in the above averages. Based on the analysis in this research, Augmented Reality Application increase the effectivity of learning 4.0.