COVID-19和数字复原力:来自Uber Eats的证据

Manav Raj, A. Sundararajan, Calum You
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引用次数: 47

摘要

我们分析了数字平台如何通过提供与客户的连续性来提高企业在危机期间的存活率。利用优步技术的订单级数据,我们研究了新冠肺炎大流行和随后美国企业的关闭如何影响优步Eats平台上的独立小企业餐厅供需。我们发现有证据表明,在关闭就餐渠道后,小餐馆的总活动、每天的订单量和每小时的订单量都有显著增加,而这些增长可能是由于需求侧和供给侧的冲击。我们记录了冲击后竞争效应强度的增加,表明平台上供应商数量的增长既会导致市场扩张,也会加剧供应商之间的竞争。我们的研究结果强调了数字化将在后covid经济中创建业务弹性方面发挥的关键作用,并为管理人员提供了新的见解,了解供给侧和需求侧因素如何影响平台上的业务绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
COVID-19 and Digital Resilience: Evidence from Uber Eats
We analyze how digital platforms can increase the survival rate of firms during a crisis by providing continuity in access to customers. Using order-level data from Uber Technologies, we study how the COVID-19 pandemic and the ensuing shutdown of businesses in the United States affected independent, small business restaurant supply and demand on the Uber Eats platform. We find evidence that small restaurants experience significant increases in total activity, orders per day, and orders per hour following the closure of the dine-in channel, and that these increases may be due to both demand-side and supply-side shocks. We document an increase in the intensity of competitive effects following the shock, showing that growth in the number of providers on a platform induces both market expansion and heightened inter-provider competition. Our findings underscore the critical role that digital will play in creating business resilience in the post-COVID economy, and provide new managerial insight into how supply-side and demand-side factors shape business performance on a platform.
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