基于贝叶斯网络的客户流失分析模型

2013 Ninth International Conference on Computational Intelligence and Security Pub Date : 2013-12-14 DOI:10.1109/CIS.2013.63

Peng Sun, Xin Guo, Yunpeng Zhang, Zi-yan Wu

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引用次数: 3

摘要

建立了基于贝叶斯网络的客户流失分析模型，用于客户流失预测。我们提出了贝叶斯网络方法来预测流失动机，挖掘流失特征的结果，以帮助决策管理者制定相应的留住策略。实验结果表明，两种方法的分类效果良好。

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Analytical Model of Customer Churn Based on Bayesian Network

A customer churn analytical model based Bayesian network is built for prediction of customer churn. We propose Bayesian Network approaches to predict churn motivation, mining the result in churn characters in order to help decision-making manager formulate corresponding detainment strategy. Experimental results show that classification performance of both methods is resultful.

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来源期刊

2013 Ninth International Conference on Computational Intelligence and Security

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