THE MAIN ASPECTS OF INNOVATIVE DEVELOPMENT OF ENTREPRENEURSHIP IN MODERN CONDITIONS OF TECHNOLOGICAL DEVELOPMENT

The article outlines the main aspects of innovative development of entrepreneurship in modern conditions of social and economic development of Ukraine. The purpose of the study is to identify factors affecting the innovative activity of entrepreneurship within the framework of regional innovation systems. The theoretical and methodological basis of the research is the fundamental provisions of economic theory and practice, general scientific and special methods of knowledge of economic reality. The main methods that were used: structural and logical; comparative, method of detailing and synthesis. It was found that innovative activity is increasingly considered in the context of regional development and local innovation systems. Within the framework of this approach, such factors as spatial proximity of regions, local conditions, the specifics of human capital and interregional cooperation are considered. The article highlights the features of the modern functioning of the innovation sphere, analyses the factors affecting the propensity of firms to innovate. The types of innovations and the classification of innovations generally accepted in the OECD countries are considered. It is noted that innovative companies from countries with catch-up development are primarily interested in such characteristics of the institutional environment as the business climate and stable «rules of the game» in the market. Institutional indicators are the timing of opening a firm and resolving commercial disputes, the stability of the employment index, which reflects changes in hiring and firing conditions, the level of democracy, and maximum tax rates. The importance of most of these factors indicates the need to take them into account in the evaluation of innovative activity. The study found that a set of interrelated concepts, including the national innovation system and the national business system used for strategic management purposes, largely ignore the role of entrepreneurs. As a rule, they concern individual firms or enterprises, while innovations are created by entrepreneurs who combine existing elements of knowledge and generate new value. At the same time, in the course of their activities, entrepreneurs organize jobs and achieve economic growth, which is especially relevant for the reconstruction of the economy of our country in the conditions of the Russian-Ukrainian war.