Research and Web 2.0

The scientific publishing industry has witnessed a plethora of innovations across the life cycle of writing, publishing and archiving of scientific journals. Open access is only the visible tip of an iceberg that contains new players and new services and modes of publishing—which span from new review processes, online citation indexes and social media tools—that have become available over the past 20 years. One might have the impression that disruptive innovations are underway and that many of the well-established themes of digital transformation, such as business model and service innovation, disintermediation, ProSuming and new pricing models, have had a profound impact on the market of scientific journals. Nonetheless, the commercial academic publishing houses (the incumbents) so far have not only successfully defended but even extended their market position. By categorizing the innovations underway and relating them to the constellation of actors in this market, the authors reflect on and try to explain the lasting influence of traditional publishers in the market.