Towards Agility and Speed in Enriched UX Evaluation Projects

Recent research has called for the use of enriched measures, that is, psychophysiological measures of emotional and cognitive states, in user experience (UX) testing. This chapter investigates how these enriched measures can inform user experience evaluation while maintaining agility and speed in managing UX projects. Using a multiple case approach, this chapter presents the analysis of 12 recent user experience projects in which enriched measures were used. Lessons learned with regard to challenges encountered are outlined. They emphasize on: (1) the nature of the research question impacts the completion time and the complexity of the project; (2) the need to communicate and coordinate between all parties; (3) the need to anticipate the collected measurements and enhanced results using a mosaic of hybrid collection methods; (4) the nature of the results adapted to underline the operational side without reducing the quality of the work performed; and (5) the time constrains influenced and influencing the pre-tests and project’s granularity. This chapter concludes with lessons learned from an agile/UX development approach in the realization of Sprint projects.