基于消费者认知的电影公司声誉、明星持股与财务绩效

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-13 DOI:10.1109/ICSSSM.2019.8887671

Li Meng

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引用次数: 1

摘要

本文以2013 - 2017年60家文化产业上市公司为研究样本，基于明星持股和消费者感知的视角，研究电影公司口碑对企业财务绩效的影响。研究结果表明:(1)电影公司的企业声誉对财务绩效有显著的正向影响;(2)明星持股对声誉对业绩的影响具有显著的正向作用;(3)消费者认知在企业声誉与财务绩效的关系中起显著中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Film Company Reputation, Star Holdings and Financial Performance Based on Consumer Perception

This paper takes 60 listed companies in the cultural industry from 2013 to 2017 as a research sample, and studies the influence of film company reputation on corporate financial performance based on the perspective of star holdings and consumer perception. The results show that: (1)The film company's corporate reputation has a significant positive impact on financial performance; (2)Star holdings play a significant positive role in the impact of reputation on performance; (3)Consumer cognition plays a significant role in mediating the relationship between corporate reputation and financial performance.

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2019 16th International Conference on Service Systems and Service Management (ICSSSM)

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