{"title":"移动新闻体验","authors":"Wendi Li, Xiaoge Xu","doi":"10.4018/978-1-5225-7885-7.CH015","DOIUrl":null,"url":null,"abstract":"Mobile has become a mainstream medium for news consumption on the go. To cater to the growing demand for mobile news, traditional news providers have switched from “mobile too” to “mobile first” strategies. To enhance mobile news communication, it is imperative for mobile news providers to stay abreast of mobile news consumers' changing expectations of mobile news experience in a news app. It is equally imperative to identify the gap between news consumers' expectations and what mobile news experience is embedded in a mobile news app. Using a mobile experience index, the authors of this chapter have located the venue and extent of the gap through conducting a survey of mobile news app users and a comparative analysis of indicators of mobile news experience in selected news apps.","PeriodicalId":417786,"journal":{"name":"Impacts of Mobile Use and Experience on Contemporary Society","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Mobile News Experience\",\"authors\":\"Wendi Li, Xiaoge Xu\",\"doi\":\"10.4018/978-1-5225-7885-7.CH015\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Mobile has become a mainstream medium for news consumption on the go. To cater to the growing demand for mobile news, traditional news providers have switched from “mobile too” to “mobile first” strategies. To enhance mobile news communication, it is imperative for mobile news providers to stay abreast of mobile news consumers' changing expectations of mobile news experience in a news app. It is equally imperative to identify the gap between news consumers' expectations and what mobile news experience is embedded in a mobile news app. Using a mobile experience index, the authors of this chapter have located the venue and extent of the gap through conducting a survey of mobile news app users and a comparative analysis of indicators of mobile news experience in selected news apps.\",\"PeriodicalId\":417786,\"journal\":{\"name\":\"Impacts of Mobile Use and Experience on Contemporary Society\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Impacts of Mobile Use and Experience on Contemporary Society\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-5225-7885-7.CH015\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Impacts of Mobile Use and Experience on Contemporary Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-7885-7.CH015","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Mobile has become a mainstream medium for news consumption on the go. To cater to the growing demand for mobile news, traditional news providers have switched from “mobile too” to “mobile first” strategies. To enhance mobile news communication, it is imperative for mobile news providers to stay abreast of mobile news consumers' changing expectations of mobile news experience in a news app. It is equally imperative to identify the gap between news consumers' expectations and what mobile news experience is embedded in a mobile news app. Using a mobile experience index, the authors of this chapter have located the venue and extent of the gap through conducting a survey of mobile news app users and a comparative analysis of indicators of mobile news experience in selected news apps.
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