ANÁLISE DE FERRAMENTAS ESTRATÉGICAS DE LOGÍSTICA EM UMA EMPRESA DE DISTRIBUIÇÃO DE BEBIDAS

: The logistics department is considered one of the most important within the associations, and when it comes to a beverage distribution company, it is certainly essential attention. Thus, the main objective of this research was to understand which strategic logistics tools are used in a company located in the interior of Paraíba that operates in the beverage sector. For this, a bibliographical research was carried out, in addition to the online submission of a structured questionnaire to the person in charge of the logistics department, based on relevant literature. So, as a result of this work, it was noticed that the company exercises cost leadership strategies, outsourcing, reverse logistics, strategic alliances and part of the push and pull method, concentrating only on pulls. However, the department manager was unable to identify the use of the vertical integration and delayed logistics strategies in the company. In this way, it is customizable that the company seeks to further improve these strategies, without forgetting the need to improve them, in order to remain competitive in the market at all times.