Sürja traditsioon Põhja-Venemaa ja Siberi käsitöönduses ja rahvakunstis

The article deals with the term “Zyryanskoe” in the traditional designations of the material objects and art technologies among the people who live in the boundary territories with Komi-Zyryan’s. The article considers the ethnographic material that was gathered under the research project “The nomadic ornament: ethnic identity in the ornamental tradition of Izhma and Nenets reindeer herders”. The article is based on the published and contemporary field data. The author supposes that widely spread “Zyryan designations” among the Northern Russian, Nenets and Ob-Ugric people is the result of the high level of development and uniqueness of some traditional technologies of Komi-Zyryan. Also, this article presents recent field data on the ornamental tradition in the technique of decorating fur products among those modern Izhma Komi and Nenets, who live together in reindeer-herding settlements of the Nenets and Yamal-Nenets Autonomous Okrugs. The article discusses the ideas of Komi and Nenets masters about what represents the ethnic and cultural specifics in the artistic decoration of fur products. Also, this article focuses on the question of the reasons for loss of ethnic identity in the modern arts and crafts of the Komi. Special attention is paid to how Komi ethnicity is visualized in modern folk art. Finally the possibility of a correct translation of the ethnocultural heritage in the works of modern masters of Komi Republic is discussed.