College Student’s on-line Shopping Addiction: A Market Survey and Statistical Analysis

With the method of social investigation and statist ical analysis, this paper investigates and analyzes the online shopping behav ior of college students in several universities in Chongqing The prevalence of Interne t shopping addiction among college students was measured. The study found that the cur rent college students' Internet shopping addiction has been initially formed, the l evel of addiction is in the Middle Range, and needs the attention of students' family and school education and other relevant parties, and to formulate appropriate inte rvention and counseling measures.