Instagram作为推广媒体对睫毛延伸用户购买意愿的影响(以楠榜市Instagram关注者@Marisaeyelash为研究对象)

International Journal of Scientific Multidisciplinary Research Pub Date : 2023-07-30 DOI:10.55927/ijsmr.v1i6.5171

Dwi Pramesti, Aida Sari, Dwi Siti Ambarwati

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引用次数: 0

摘要

在数字时代，技术进步势不可挡。社交媒体提高了沟通的透明度。社交媒体和Instagram现在被用于广告和营销。Marisaeyelash是南榜市领先的美容延伸睫毛供应商。Marisaeyelash在Instagram上做广告。这项研究考察了Instagram如何促进睫毛延长的购买。问卷收集数据。这项研究调查了班达楠榜@Marisaeyelash的Instagram粉丝。这项研究有105名受试者。采用SPSS 22进行数据分析。采用简单线性回归分析、部分假设检验(t检验)和决定系数检验(R2)评估效度和信度，检验假设。本研究发现，在睫毛延伸用户中，Instagram作为社交媒体营销工具(X)与购买意愿(Y)之间存在显著关系。这个假设得到了支持

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The Effect of Instagram as a Promotional Media on Purchase Intention of Eyelash Extension Users (Study on Instagram Followers @Marisaeyelash in Bandar Lampung)

Technological progress is unstoppable in the digital age. Social media increased communication transparency. Social media and Instagram are now used for advertising and marketing. Marisaeyelash is a leading Bandar Lampung beauty extension eyelash provider. Marisaeyelash advertises on Instagram. This study examines how Instagram promotes eyelash extension purchases. A questionnaire collects data. This study examined Bandar Lampung Instagram followers of @Marisaeyelash. This study had 105 subjects. SPSS 22 was used for data analysis. Simple linear regression analysis, partial hypothesis testing (t-test), and coefficient of determination test (R2) were used to evaluate validity and reliability and test hypotheses. This study found a significant relationship between Instagram as a social media marketing tool (X) and purchase intention (Y) among eyelash extension users. The hypothesis is supported

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International Journal of Scientific Multidisciplinary Research

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