Consumer Perception and SWOT Analysis of Organic Food Products

The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. Numerous customers see natural nourishments to be of better quality, more advantageous and more nutritious than nourishment created utilizing traditional techniques, however convincing examination on potential impacts on a creature and human wellbeing is deficient. The Organic nourishment area is frail because of specific reasons such as, absence of reach, wrong dispersion channels, absence of retail arrangement, and so forth. Cleanliness, human prosperity and common stress close by material properties, for instance, nutritive worth, taste, freshness and appearance sway normal sustenance client tendencies. Measurement variables may portray normal clients, yet the association isn't incredibly basic. Clients similarly accomplice normal sustenance with basic technique, care for the earth and animal welfare and the non-use of pesticides and manures. The superior worth continues covering common sustenance usage. Understanding the grounds of extending the degree of characteristic sustenance usage, for instance, motivation is most fundamental in understanding the ability of the regular sustenance to transform into a truly standard market. This paper dissects the total investigation about the mindfulness among the buyers in Rajapalayam Taluk. The analyst has utilized Chi – Square Test, Percentage Analysis to decide the degree of buyer mindfulness. Through this investigation, it is found that customers are having a superior discernment about natural nourishment items. The interest in natural nourishment items are expanding step by step on an exceptionally huge scale as individuals are getting progressively cognizant about well-being and the earth. India is a developing business sector on account of natural nourishments and the interest for natural items is quickly expanding. Natural cultivating is one of the most significant and inclining sections in cultivating in India during this time.