{"title":"你被陷害了!研究人们的选择","authors":"Mairéad Hogan, C. Barry","doi":"10.33965/icwi2019_201913l001","DOIUrl":null,"url":null,"abstract":"This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed: the option type; the impact of decision default values; and the types of decision constructs. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that identified problematic decision constructs informed the types of decisions studied. The main findings relate to participant task error rates.","PeriodicalId":270658,"journal":{"name":"Proceedings of the 18th International Conference on WWW/Internet 2019","volume":"70 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"YOU'VE BEEN FRAMED! STUDYING PEOPLE CHOOSING OPTIONS\",\"authors\":\"Mairéad Hogan, C. Barry\",\"doi\":\"10.33965/icwi2019_201913l001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed: the option type; the impact of decision default values; and the types of decision constructs. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that identified problematic decision constructs informed the types of decisions studied. The main findings relate to participant task error rates.\",\"PeriodicalId\":270658,\"journal\":{\"name\":\"Proceedings of the 18th International Conference on WWW/Internet 2019\",\"volume\":\"70 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-11-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 18th International Conference on WWW/Internet 2019\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33965/icwi2019_201913l001\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 18th International Conference on WWW/Internet 2019","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33965/icwi2019_201913l001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
YOU'VE BEEN FRAMED! STUDYING PEOPLE CHOOSING OPTIONS
This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed: the option type; the impact of decision default values; and the types of decision constructs. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that identified problematic decision constructs informed the types of decisions studied. The main findings relate to participant task error rates.
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