Users' perception of privacy in multimedia communication

Perceived infringements of privacy can cause breakdowns in technologically mediated interactions, leading to user rejection of the technology. This research aims to identify the impact that users' perception of privacy has on their attitudes to, and behavior within, multimedia communication environments. Using both qualitative and quantitative data from various multimedia communication settings, 3 major factors have been identified (Information Sensitivity, Receiver & Usage) and integrated into a framework. In addition, a mismatch between perceived and actual privacy risks has been identified, which increases perceived invasions of privacy and produces negative emotive responses.