Attractiveness Centrality: A new centrality formula for travel planning

This current study aims to establish a new centrality formula for tourism destinations in effective travel planning. Based on network analysis, the results provide several formulas for measuring centrality derived from our basic algorithm, which we call the attractiveness centrality for effective travel planning. Since the attractions at some tourist hup-points have an impact on the centrality scores of each destination, they can be utilised for more effective trip planning based on spatial patterns. With this in mind, several implications for future studies and destination authorities were also discussed.