挖掘用户签到行为的城市兴趣点推荐

J. Ying, E. H. Lu, Wen-Ning Kuo, V. Tseng
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引用次数: 110

摘要

近年来,基于社会信息的城市兴趣点(POI)推荐研究备受关注,如餐馆。虽然文献中已经提出了许多基于社交的推荐技术,但它们的大多数概念仅基于个人或朋友的签到行为。这导致推荐的poi列表通常被限制在用户或朋友的生活区域内。此外,由于上下文感知和环境信息变化很快,特别是在城市地区,如何从这类异构数据中提取适当的特征来促进推荐也是一个关键和具有挑战性的问题。在本文中,我们提出了一种新的方法,称为城市POI-Mine (UPOI-Mine),该方法集成了基于位置的社交网络(LBSNs),根据用户偏好和位置属性同时向用户推荐城市poi。UPOI-Mine的核心思想是在归一化签入空间中构建一个基于回归树的预测器,从而支持对每个用户偏好相关的POI兴趣度的预测。基于LBSN数据,我们从i)社会因素、ii)个人偏好和iii) POI流行度三个方面提取了地点的特征,用于模型构建。据我们所知,这是第一个同时考虑LBSN数据中社会因素、个人偏好和POI受欢迎程度的城市POI推荐工作。通过对Gowalla真实数据集的综合实验评估,表明所提出的UPOI-Mine具有优异的性能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Urban point-of-interest recommendation by mining user check-in behaviors
In recent years, researches on recommendation of urban Points-Of-Interest (POI), such as restaurants, based on social information have attracted a lot of attention. Although a number of social-based recommendation techniques have been proposed in the literature, most of their concepts are only based on the individual or friends' check-in behaviors. It leads to that the recommended POIs list is usually constrained within the users' or friends' living area. Furthermore, since context-aware and environmental information changes quickly, especially in urban areas, how to extract appropriate features from such kind of heterogeneous data to facilitate the recommendation is also a critical and challenging issue. In this paper, we propose a novel approach named Urban POI-Mine (UPOI-Mine) that integrates location-based social networks (LBSNs) for recommending users urban POIs based on the user preferences and location properties simultaneously. The core idea of UPOI-Mine is to build a regression-tree-based predictor in the normalized check-in space, so as to support the prediction of interestingness of POI related to each user's preference. Based on the LBSN data, we extract the features of places in terms of i) Social Factor, ii) Individual Preference, and iii) POI Popularity for model building. To our best knowledge, this is the first work on urban POI recommendation that considers social factor, individual preference and POI popularity in LBSN data, simultaneously. Through comprehensive experimental evaluations on a real dataset from Gowalla, the proposed UPOI-Mine is shown to deliver excellent performance.
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