A Practical Approach to Enabling Service-Oriented Value Nets: An IBM SUR Project Overview

Nowadays the world-class enterprises are eagerly embracing the service-led business models by taking advantage of their own unique and years marketing, engineering, and application expertise. They shift gears towards creating superior outcomes to best meet their customers' needs, aimed at creating highly profitable service-oriented businesses. Different from the traditional value chains enabling product-driven transactional type collaborations, a more scientifically rigorous approach is needed for the future value networks delivering strategically collaborative business based on services science for service-oriented practices. A comprehensive study relies on a variety of research on business modeling, design, monitoring, and optimization by accounting for business partnerships, collaboration, and organic integration using the synergistic methodology of business and technology. As a groundbreaking study, this IBM SUR (Shared University Research) project focuses on the exploration of a practical approach to enabling a platform to demonstrate the concept of service-oriented value nets. This paper gives an overview and status report of the sponsored project. The sponsored project ultimately showcases service-oriented value networks established using IBM WebSphere solutions