从公共关系理论看穆马拉特银行清真寺管理培训“最好的社会营销”

Avant Garde Pub Date : 2021-12-03 DOI:10.36080/ag.v9i2.1466
Anggaraksa Adwitiya Arrazy, J. Turpyn
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引用次数: 0

摘要

信息和通信技术的发展使人们更容易进行日常活动。社会的每一个元素都可以为创造更美好的人类生活而行动。其中之一是穆马拉银行。该公司帮助爪哇和苏门答腊岛的清真寺开展清真寺管理活动。本研究还旨在通过公共关系理论对Muamalat银行清真寺的管理进行描述性分析和检查,该清真寺被授予“最佳社会营销”。方法将采用的研究是定性方法。此外,研究人员选择文献研究的方法,使所取的数据符合现有的现实。这项研究的结果是,Muamalat银行清真寺管理培训试图通过Muamalat银行与国家天课机构(BAZNAS)合作举办的培训来利用技术,培训清真寺管理,以便在数字时代发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Muamalat Bank Mosque Management Training "The Best Social Marketing" Viewed From Public Relations Theories
The development of Information and Communication Technology makes it easier for humans to carry out their daily activities. Every element of society can certainly move to create a better human life. One of them is Bank Muamalat. This company helps mosques in Java and Sumatra in carrying out mosque management activities. This study also aims to analyze and examine descriptively the management of the Muamalat Bank mosque, which was awarded as "The Best Social Marketing" which was reviewed through Public Relations theories. The research that method will be used is qualitative approach. Also, researchers choose a method with document studies so that the data taken is in accordance with existing reality. The result of this research is that Bank Muamalat Mosque management training has tried to utilize technology through pieces of training held by Bank Muamalat itself in collaboration with the National Amil Zakat Agency (BAZNAS) to train mosque management to develop in the digital era as now.
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