面向下一篮推荐的多行为序列建模

Yanyan Shen, Baoyuan Ou, Ranzhen Li
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引用次数: 11

摘要

Next basket推荐旨在预测用户可能一起购买的下一组商品,这在电子商务平台中起着重要作用。与传统的商品推荐不同,下一个购物篮推荐侧重于捕获购物篮之间的商品相关性,并从过去的购物篮序列中学习用户的时间兴趣。在实践中,大多数用户以各种各样的行为与项目交互。多行为数据揭示了用户潜在的购买意愿,并解决了意外购买物品的噪音信号。本文通过对真实数据集的实证研究,挖掘多行为数据的特征,并验证其对下一篮推荐的积极作用。我们开发了一种新的多行为网络(MBN)模型,该模型可以有效地捕获项目相关性并从多行为篮序列中获取元知识。MBN采用元多行为序列编码器对每个个体行为的时间依赖性进行建模,并提取跨不同行为的元知识。此外,我们在MBN中设计了循环项目感知预测器,实现了项目的高度重复出现,从而提高了推荐性能。我们使用真实世界的多行为数据进行了大量的实验来评估我们提出的MBN模型的性能。结果表明,MBN的推荐性能优于现有的推荐方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
MBN: Towards Multi-Behavior Sequence Modeling for Next Basket Recommendation
Next basket recommendation aims at predicting the next set of items that a user would likely purchase together, which plays an important role in e-commerce platforms. Unlike conventional item recommendation, the next basket recommendation focuses on capturing item correlations among baskets and learning the user’s temporal interest from the past purchasing basket sequence. In practice, most users interact with items in various kinds of behaviors. The multi-behavior data sheds light on user’s potential purchasing intention and resolves noisy signals from accidentally purchased items. In this article, we conduct an empirical study on real datasets to exploit the characteristics of multi-behavior data and confirm its positive effects on next basket recommendation. We develop a novel Multi-Behavior Network (MBN) model that captures item correlations and acquires meta-knowledge from multi-behavior basket sequences effectively. MBN employs the meta multi-behavior sequence encoder to model temporal dependencies of each individual behavior and extract meta-knowledge across different behaviors. Furthermore, we design the recurring-item-aware predictor in MBN to realize the high degree of the repeated occurrences of items, leading to better recommendation performance. We conduct extensive experiments to evaluate the performance of our proposed MBN model using real-world multi-behavior data. The results demonstrate the superior recommendation performance of MBN compared with various state-of-the-art methods.
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