可持续产品的透明价格标签:提高消费者的购买意愿?

Marketing ZFP Pub Date : 1900-01-01 DOI:10.15358/0344-1369-2019-2-21

Hanna Reimers, Stefan Hoffmann

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引用次数: 8

摘要

并分析了一种新的产品标签方法的有效性，该方法具体针对可持续性特征和此类属性的价格加价。2(可持续性信息)× 2(价格标签方案)× 2(价格水平)受试者间实验对基价的启示和未来研究

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Transparent Price Labelling for Sustainable Products: A Boost for Consumers' Willingness to Buy?

and analyzes the effectiveness of a novel product labelling approach, which is specific on both the sustainability characteristics and the price mark-up charged for such properties. A 2 (sustainabili-ty information) × 2 (price labelling scheme) × 2 (price level) between-subjects experiment with base price of Implications for and future research

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Marketing ZFP

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