微博公共议题的泛娱乐化研究

2018 International Joint Conference on Information, Media and Engineering (ICIME) Pub Date : 2018-12-01 DOI:10.1109/ICIME.2018.00022

Xiaozhen Xu, Guangyu Hou

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引用次数: 0

摘要

本研究将微博作为研究对象，主要采用观察法、内容分析法和文献研究法，通过雾霾问题的案例，对公共问题进行泛娱乐化研究。我们发现雾霾问题的泛娱乐化体现在主题、信息内容、对象、语言风格和情感表达等方面。研究发现，明星参与是微博上公共问题最典型的特征。本我主义和后现代主义是泛娱乐化的内在驱动力。公共问题泛娱乐化的背后，是社会矛盾和个体对环境的无奈。

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A Study on the Pan-Entertainment of Public Issues on Weibo

The study treats Weibo as an object of study, mainly using observation method, content analysis method and literature research method, and carried out the pan-entertainment research on public issues through the case of haze issue. We found that pan-entertainment about haze issue is reflected in subjects, information content, objects, language style and emotional expression. The study found that the star was involved is the most typical features on public issues on Weibo. ID and postmodernism are pan-entertainment intrinsic driving force. Behind the pan-entertainment of public issues, there are social contradictions and individuals' helpless to environment.

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2018 International Joint Conference on Information, Media and Engineering (ICIME)

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