Prospects and challenges in implementing e-business strategies for rural enterprises: A case of dairy cooperative in India

Electronic mediation in conducting business ldquoon-linerdquo (e-business) in enterprises is well accepted. However, adopting a suitable e-business strategy has remained a challenge for enterprises. E-business related complexities are growing manifold in rural enterprises, especially in Indian context, because of limitations in bringing all stakeholders to common mediating platform with equity. Rural resources in India are yet to develop to an acceptable level to help rural enterprises conduct e-business seamlessly; most prominently among them are related infrastructure, information on input and output markets and skill set. In this paper, prospects and challenges of establishing e-business for rural enterprises in Indian context are discussed. A case is presented to display possible strengths in this enterprise to exploit opportunities that e-business environment provides.