Playful Card-Based Tools for Gamification Design

This paper presents a card-based toolset to assist in the gamification design process for business processes, products and services. Grounded in the concepts of design games and design card methodologies, four sets of cards have been developed to facilitate creative problem solving and the prototyping of gamification design projects. Seven workshops have been run involving 114 project managers in experimenting with the prototype cards to design applications in human resource management, training, marketing, and innovation management. Using the cards focuses participants on the development of designs that are human-centred and on embedding values and ethics into the final design artifacts. The field of gamification is at an early stage of development and is limited by a lack of rigorous frameworks and design methods. This work contributes to closing this gap with practical tools and frameworks.