{"title":"品牌形象、产品质量、价格对购买意愿的影响","authors":"Y. Aryani","doi":"10.2139/ssrn.3642536","DOIUrl":null,"url":null,"abstract":"This research was conducted to determine the effect of Brand Image, Product Quality, and Price on Consumer Purchase Intention. In this study researchers involved 200 respondents in the city of Jakarta. This research method uses a survey method with a causal approach. Data collection techniques used by the authors in this study were literature, interviews and questionnaires. Data were analyzed using SPSS 22.0 and AMOS 26.0 software. The results showed that the variable that has a large influence on Purchase Intention is brand image.","PeriodicalId":209879,"journal":{"name":"MKTG: Marketing Mix Decisions (Topic)","volume":"134 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"The Effect of Brand Image, Product Quality, and Price on Purchase Intention\",\"authors\":\"Y. Aryani\",\"doi\":\"10.2139/ssrn.3642536\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research was conducted to determine the effect of Brand Image, Product Quality, and Price on Consumer Purchase Intention. In this study researchers involved 200 respondents in the city of Jakarta. This research method uses a survey method with a causal approach. Data collection techniques used by the authors in this study were literature, interviews and questionnaires. Data were analyzed using SPSS 22.0 and AMOS 26.0 software. The results showed that the variable that has a large influence on Purchase Intention is brand image.\",\"PeriodicalId\":209879,\"journal\":{\"name\":\"MKTG: Marketing Mix Decisions (Topic)\",\"volume\":\"134 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-06-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"MKTG: Marketing Mix Decisions (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3642536\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"MKTG: Marketing Mix Decisions (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3642536","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of Brand Image, Product Quality, and Price on Purchase Intention
This research was conducted to determine the effect of Brand Image, Product Quality, and Price on Consumer Purchase Intention. In this study researchers involved 200 respondents in the city of Jakarta. This research method uses a survey method with a causal approach. Data collection techniques used by the authors in this study were literature, interviews and questionnaires. Data were analyzed using SPSS 22.0 and AMOS 26.0 software. The results showed that the variable that has a large influence on Purchase Intention is brand image.
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