{"title":"消费竞赛:结果不确定性和观众对竞赛娱乐的需求","authors":"Patrick J. Ferguson, K. Lakhani","doi":"10.2139/ssrn.3783339","DOIUrl":null,"url":null,"abstract":"Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We look to professional sports and exploit injury-induced changes to teams' line-ups to examine whether individuals prefer to consume contests that have more uncertain outcomes. Using data from the Australian Football League, we fi nd that a one standard-deviation increase in game outcome uncertainty causes, on average, an 11.2% increase in attendance. Our results extend research on contest design and information preferences by showing that spectators strongly prefer evenly-balanced contests and appear to derive entertainment utility from suspense and the resolution of uncertainty.","PeriodicalId":198334,"journal":{"name":"Labor: Personnel Economics eJournal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment\",\"authors\":\"Patrick J. Ferguson, K. Lakhani\",\"doi\":\"10.2139/ssrn.3783339\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We look to professional sports and exploit injury-induced changes to teams' line-ups to examine whether individuals prefer to consume contests that have more uncertain outcomes. Using data from the Australian Football League, we fi nd that a one standard-deviation increase in game outcome uncertainty causes, on average, an 11.2% increase in attendance. Our results extend research on contest design and information preferences by showing that spectators strongly prefer evenly-balanced contests and appear to derive entertainment utility from suspense and the resolution of uncertainty.\",\"PeriodicalId\":198334,\"journal\":{\"name\":\"Labor: Personnel Economics eJournal\",\"volume\":\"10 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Labor: Personnel Economics eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3783339\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Labor: Personnel Economics eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3783339","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We look to professional sports and exploit injury-induced changes to teams' line-ups to examine whether individuals prefer to consume contests that have more uncertain outcomes. Using data from the Australian Football League, we fi nd that a one standard-deviation increase in game outcome uncertainty causes, on average, an 11.2% increase in attendance. Our results extend research on contest design and information preferences by showing that spectators strongly prefer evenly-balanced contests and appear to derive entertainment utility from suspense and the resolution of uncertainty.
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