古邦年轻女性的享乐主义生活方式和消费行为

Hamzah Nazarudin, Tantri Widiastuti
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引用次数: 1

摘要

本研究旨在探讨享乐主义生活方式对姑邦市年轻女性消费行为的影响。本研究以姑邦市SPC手机店18 ~ 21岁女性消费者为研究对象。日期是收集彻底的调查问卷。使用附加抽样的抽样技术。根据hair et al.(2010)的抽样技术。所代表样本数量的确定取决于指标数量乘以5到10。作者通过向在库邦市的SPC手机店购物的50名年轻女性发放问卷来收集数据。数据分析方法为简单线性回归分析。结果显示,享乐主义生活方式对姑邦市年轻女性的消费行为有正向影响。享乐主义生活方式越高,库邦市年轻女性的消费行为越高;享乐主义生活方式越低,库邦市年轻女性的消费行为越低。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Gaya Hidup Hedonisme dan Perilaku Konsumtif Remaja Putri Kota Kupang
The purpose of this study was to find out the influence of hedonism lifestyle on the consumptive behavior of young women in Kupang City. The subjects of this study were female consumers aged 18 to 21 years who visited the SPC handphone store in Kupang city. The date were collection thorough questionnaires. Sampling techniques using axidental sampling. Sampling techniques according to hair et al. (2010). The determination of the number of samples represented depends on the number of indicators multiplied by 5 to 10. the writer collects data by spreading questionnaires to 50 respondents of young women who shopped at the SPC handphone store koanino Kupang city. Technique for analyzing data was simple linear regression analysis. The results showed that there was a positive influence between hedonism lifestyles on the consumptive behavior of young women in the Kupang city. The higher the lifestyle of hedonism, the higher the consumptive behavior of young women of Kupang City and the lower the lifestyle of hedonism, the lower the consumptive behavior of the young women of kupang city.
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