A proposed way for European software industries to achieve growth within the global marketplace

Global market expansion forces the competition in the field of software development to grow extremely fast. Accordingly, countries that base their brand in the field of information technologies are looking forward to quality and productivity improvement along with price reduction. One of the major trends in the global market is outsourcing, which is considered to be an opportunity to achieve best knowledge, extra resources and assurance of quality development, speed time to market, and cut costs. The role of emerging nations in this context increases every day, pushing out the old players. This article will therefore suggest how software development should change within the Northern Ireland (NI) software industry and adopt a global software development model in order to continue as a major player within the global software development industry.