小批量生产企业营销活动管理改进

2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS) Pub Date : 2018-09-01 DOI:10.1109/ITMQIS.2018.8525067

V. Semenov, A. Sokolitsyn, N. Sokolitsyna

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引用次数: 6

摘要

本文阐述了小批量生产企业营销活动管理改进机制，不同于在几种可能的营销活动变体模仿的基础上选择最佳营销活动变体。这种阐述的机制包括定义营销活动效果的方法，考虑到利润、客户满意度和市场影响，从而可以做出更有背景和有效的管理决策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Marketing Activity Management Improvement for Small-Series Production Enterprises

the article elaborates marketing activity management improvement mechanism for small-series production enterprises, differed with choosing the best marketing activity variant on base of several possible variants imitation. This elaborated mechanism includes method of defining marketing activity effect, taking into account profit, clients satisfaction and market impact, which allow making more backgrounded and effective management decisions.

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来源期刊

2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS)

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