Potential of Selected Cultural Assets for Sustainable Tourism Development in France

Purpose: The purpose of this study is to explore the potential of cultural assets particularly the handicrafts for sustainable cultural tourism development as an alternative form of tourism product for diversification in France. Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Conclusion: The study concluded that cultural products need to be developed in such a way that management can reduce potentially harmful impacts on the local communities, and at the same time, protect their interests and well-being. Unique Contribution to Theory, Practice and Policy:  The study recommends that the Government should collaborate with the local community in development and planning of cultural assets so as to ensure sustainability of cultural assets in the industry.