Consumer Behaviour Towards Mobile Phone Services (A Comparative Study Between Urban and Semi Urban Mobile Phone users in Tamilnadu)

In fewer than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used by businesses to a pervasive low-cost personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones The mobile phone itself has also become a totemic and fashion object, with users decorating, customizing, and accessorizing their mobile phones to reflect their personality. This has emerged as its own industry. The researcher feels that the present study helps to know the perceptions of the customers and the service providers between the two major segments. i.e. rural and urban. It gives a proper idea on the customer’s expectations which in turn helps in designing the various business plans to suit the customers in different segments