Research on the Change and Development of Animation Design Under the New Media Communication Method

In recent years, the influence of new media communication has become more and more prominent, and animation short films have obtained more forms of development and diversified changes with this communication method. Animation design in new media communication has a broader space for development in terms of plot, character design and screen presentation. Animation short films can be diversified in new media communication, and the beauty of visual art can be transmitted to the audience through digital information. However, the development of new media communication is changing with each passing day. Animation short films need to keep up with the pace of changes in their design concepts and presentation forms, and maintain the unique artistic means of animation creation, in order to develop steadily in the wave of the era of