Modal shift ambitions and perspective of Bosnia and Herzegovina: QFD method analysis of quality combined transport

The modal shift represents one of the most important elements that participate in the creation of a sustainable transport system. Insurance of energy supply, climate change, and rising demand for transport services are some of the main issues that the world is encountering. Creating solutions for these challenges will request, in a couple of next decades, that railway transport overtake a big part of transport demand. The primary goal of this paper is to fundamentally change the way of understanding transport services, not just as a service of individual modes of transport but as a service in a continuous intermodal chain of transport supply. The perspective of the railway sector in B&H is to increase the quality of transport services through combined transport. Selecting the way of transport is a typical multi-attribute problem. In this paper, the House of Quality (HOQ) was used as a tool for analyzing relevant decisions that represent QFD (Quality Function Deployment) information. By raising the quality of service of combined transport with the usage of the QFD method, through quality houses, the railway sector in B&H will be able to ensure a bigger market position, supporting greening of transport and the Single European Railway Area.