Becoming Marketing Oriented: Applying the Marketing Concept in Small Group Ministry Settings

ABSTRACT This article builds upon earlier works in JMMM which emphasize a marketing orientation in church management. Specifically, this article illustrates how small group leaders, and thus, small group ministries, can become more effective by becoming more marketing oriented. The article begins by emphasizing the necessity of developing more effective small group ministries in our churches. Next small group leadership styles that are ineffective are categorized and discussed. Finally beneficial behaviors, grounded in a marketing orientation, are depicted which foster effective small group ministries.