The Factors Determining Employees’ Positive Attitude to Innovations: A Case of Klaipėda Public Transport Companies

Abstract Innovation is a complex process which causes various changes in organizations. Since the success of innovation is mostly influenced by the staff, the research aims at theoretical and empirical identification of the factors which determine employees’ positive attitude to innovations implemented in Klaipėda public transport companies. The research findings revealed that the main factor which fosters employees’ positive attitude to innovations is a material incentive, and the least significant factor is an opportunity to participate and be involved in the process of innovation creation and implementation. The dominant factors are the ones that are most related to personal benefits for the employees themselves rather than to the benefits for the organization.