数字技术采用的管理支持、时间约束和用户压力

Proceedings of the 2nd International Conference on Inclusive Business in the Changing World Pub Date : 1900-01-01 DOI:10.5220/0008430603040309

Dyah Sugandini, Helisia Margahana, I. Rahatmawati

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引用次数: 0

摘要

本研究旨在探讨和分析以数字技术使用意向为中介的影响数字技术使用的因素。作为采用数字化的先决条件的变量是管理支持、时间限制和用户压力。本研究的对象是采用基于数字技术的社交媒体营销。这项研究采用了对受访者的调查。所使用的样本数量为印度尼西亚日惹和南苏门答腊特区的210家中小企业。使用的数据分析工具是结构方程模型。本研究结果表明，管理支持、时间约束和用户压力通过中介采用意愿影响数字技术采用的模型是可以接受的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption

: This study aims to explore and analyze the factors that influence the adoption of digital technology mediated by the intention to adopt the technology. The variables used as antecedents of digital adoption are managerial support, time constraints and pressure from users. The object of this research is the adoption of digital technology-based social media marketing. This study used a survey of respondents. The number of samples used is 210 SMEs in the Special Region of Yogyakarta and South Sumatra Indonesia. The data analysis tool used is Structural Equation Modeling. The results of this study indicate that the model of digital technology adoption that is influenced by managerial support, time constraints and pressure from users by mediating the intention to adopt can be accepted.

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Proceedings of the 2nd International Conference on Inclusive Business in the Changing World

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