{"title":"多模态隐喻研究的发展:对Górska, Coëgnarts, Porto & Romano和muelasa - gil的回应","authors":"C. Forceville","doi":"10.1515/9783110629460-017","DOIUrl":null,"url":null,"abstract":"This chapter discusses and reflects on the contributions in the “metaphor analysis in multimodal discourse” part of the current book, and sketches developments and challenges in CMMT (Conceptual Metaphor & Metonymy Theory). Specifically, aspiring multimodality scholars are exhorted to invest time and energy in learning about other modes and media than the one they have been trained to analyze; to familiarize themselves with other theoretical paradigms; to investigate other tropes besides metaphor and metonymy; and to be aware of the crucial importance of genre.","PeriodicalId":200484,"journal":{"name":"Current Approaches to Metaphor Analysis in Discourse","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil\",\"authors\":\"C. Forceville\",\"doi\":\"10.1515/9783110629460-017\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This chapter discusses and reflects on the contributions in the “metaphor analysis in multimodal discourse” part of the current book, and sketches developments and challenges in CMMT (Conceptual Metaphor & Metonymy Theory). Specifically, aspiring multimodality scholars are exhorted to invest time and energy in learning about other modes and media than the one they have been trained to analyze; to familiarize themselves with other theoretical paradigms; to investigate other tropes besides metaphor and metonymy; and to be aware of the crucial importance of genre.\",\"PeriodicalId\":200484,\"journal\":{\"name\":\"Current Approaches to Metaphor Analysis in Discourse\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Current Approaches to Metaphor Analysis in Discourse\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/9783110629460-017\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Current Approaches to Metaphor Analysis in Discourse","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/9783110629460-017","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil
This chapter discusses and reflects on the contributions in the “metaphor analysis in multimodal discourse” part of the current book, and sketches developments and challenges in CMMT (Conceptual Metaphor & Metonymy Theory). Specifically, aspiring multimodality scholars are exhorted to invest time and energy in learning about other modes and media than the one they have been trained to analyze; to familiarize themselves with other theoretical paradigms; to investigate other tropes besides metaphor and metonymy; and to be aware of the crucial importance of genre.
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